小醺课堂——如何应对淡季-DM67信息网

***p class="MsoNormal" style="text-align:justify; text-justify:inter-ideograph; ">***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">淡季对于白酒行业来说是不可避免的痛点，不论是畅销品牌还是非畅销品牌，到了淡季都要想方设法让自己舒服些度过淡季，下面小醺就来给大家支支招。***/span>***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">***/span>***/p> ***p class="MsoNormal" style="text-align:justify; text-justify:inter-ideograph; mso-list:l0 level1 lfo1; ">***!--[if !supportLists]-->***span style="font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">1、***/span>***!--[endif]-->***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">营销人员不停歇***/span>***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">***/span>***/p> ***p class="MsoNormal" style="text-align:justify; text-justify:inter-ideograph; ">***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">到了淡季事情会少一些，销售额也会有所下降，但是营销人员不能就此歇下来，更应该寻找卖酒的机会，做好扎实的基础工作，练好个人的基本功，提升自己的业务技能，因此企业在淡季做市场最重要的是要把团队的真本事训练出来，为旺季储备能量。***/span>***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">***/span>***/p> ***p class="MsoNormal" style="text-align:justify; text-justify:inter-ideograph; mso-list:l0 level1 lfo1; ">***!--[if !supportLists]-->***span style="font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">2、***/span>***!--[endif]-->***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">坚持促销的常规性***/span>***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">***/span>***/p> ***p class="MsoNormal" style="text-align:justify; text-justify:inter-ideograph; ">***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">淡季同样要做促销，现在的消费者已经习惯促销对于自己的影响，如果一个产品没有一点利益而另一个产品有，就很容易发生消费转向，促销不一定要大力度，但是一定要有新颖性，让消费者有一种占了便宜的心理。***/span>***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">***/span>***/p> ***p class="MsoNormal" style="text-align:justify; text-justify:inter-ideograph; mso-list:l0 level1 lfo1; ">***!--[if !supportLists]-->***span style="font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">3、***/span>***!--[endif]-->***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">新品上市不拖拉***/span>***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">***/span>***/p> ***p class="MsoNormal" style="text-align:justify; text-justify:inter-ideograph; ">***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-font-kerning:1.0000pt; ">淡季上市新品是为了有一个好的基础推进工作，为旺季能够上量做准备，也能够利用充分的时间寻找到优秀的经销商，同时在淡季上市新品也能解决一定的销售和回款问题，度过资金紧缺的难关。***/span>***/p> ***p class="MsoNormal" style="text-align:justify; text-justify:inter-ideograph; ">***span style="mso-spacerun:'yes'; font-family:宋体; font-size:12.0000pt; mso-fo